Introduction to Social Media

In today’s world, social media is one of the most utilized mediums of communication. From social networking websites to message boards and personal video posts, people from all walks of life are finding their internet voices. Individuals with raw talents are being discovered for their Youtube videos, restaurant chains are changing their practices because of customer complaints on their blogs, and nonprofit organizations are getting their massage out all through the same medium. Their is no doubt the invention of social media is a total game changer for the way people communicate with one another in the twenty-first century.

What I intend to investigate further through this course at St. Edward’s University, Social Media for Public Relations, is a very specific aspect of this growing phenomenon. That is, How Nonprofit Organizations can effectively use Facebook, the various tools available to then as well as how these organizations measure their success on a free social networking site.

I also plan on speaking with many of the nonprofits in Austin; such as Austin Pets Alive!, A Glimmer of Hope, and Ballet Austin, personally to discuss how they have chosen to use Facebook to further their missions and encourage traffic to their various websites and fan pages.


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