Facebook is the most popular social networking site. It is because of this that it must stay up to date on the newest ways to connect people with similar interests in the simplest way possible. Their newest tactic for doing this is Facebook interest lists, which John Haydon explains in his blog post “What Facebook Interest Links Mean for Your Nonprofit and (Why You Should Care)” on Razoo.com’s blog Inspiring Generosity.
Interest Lists are user organized topic lists that link people and pages with similar interests of on similar topics. This new feature makes it even easier for nonprofit organizations to connect with new people who have either similar interests, pages or friends. Facebook users are able to subscribe to other users lists and share with their friends.
Mari Smith, for example, created the public Interest List known as FACEBOOK Experts & Resources to connect and share valuable information about how to properly navigate and operate Facebook.This is a very helpful resources not only for nonprofit organizations but for my topic in COMM 3309, Facebook for Nonprofits.
When a nonprofit organization’s page or a member of a specific organization is added to a number of different Interest Lists, then the organization has strengthened their Facebook fan base by expanding their range beyond only their “fans” or “friends.”
John Haydon also describes all the benefits this new feature can have for Nonprofit organizations. “This means more Facebook fans, more engagement with your content, more traffic to your website and more volunteers and donations (eventually).”
All in all these new Interest Lists sound like a great idea, but how can you be sure you are using them properly. Haydon describes with nine important things that Nonprofits need to know in order to maximize the benefits of this new feature. I will list some of them that seem to offer the most benefit.
First, is to check and see if your nonprofit organization or your “friends” have already been added to any current interest lists. This is done by searching keywords that are directly related to your organization. Secondly, it is important to optimize your organizations Facebook page for search to ensure that your page will “pop-up” when keywords that are pertinent to your organization are searched. You can do this by editing your pages “About Me” section.
Another helpful hint Haydon offers is “try not to be all things to all people.” What he means by this is stay on topic and make sure that your pages content is focused on topic and not too broad. This is to make sure that people can easily place your organization in the appropriate Interest List. Haydon encourages organizations to promote the lists that you have been added to through all other forms of social media that are at your organizations disposal. This includes Public Relations campaigns, through your nonprofits email, twitter and blogs. All of these resources are very helpful for driving more traffic to not only your Nonprofits Facebook page but also your website.